Ok, so you’ve created your local business Facebook page and have been maintaining it daily. Now it’s time to make it work for you. Here are a few ideas to help you attract vacationers to your local New Hampshire business this summer.

Leverage Your Facebook Followers

Use your Facebook account to ask your current customers what they love best about your business. Discover from those that already love what you do, specific things that will make you attractive to people passing through. Make this your primary message when you reach out to vacationers.

Happy guests of Polly's Pancake Parlor preparing to indulge.
Happy guests of Polly’s Pancake Parlor preparing to indulge.

Also, your existing Facebook followers likely have friends who will visit New Hampshire at some point. Why not offer your current customers an incentive (free dessert, anyone?) to introduce their friends to your local business?

Connect With Other Businesses Near You

Now that you’ve built a loyal following on Facebook, it’s time to share your work with other local businesses near you. Wait a second, share my what?

Yes! You’re surrounded by complementary businesses. For example, if you own a restaurant, reach out to local theaters — who doesn’t love dinner and a show? Join forces with these businesses and combine the power of your Facebook accounts to develop exclusive offers for your current customers.

Facebook Ad Targeting

One of the most impressive aspects of Facebook is their ability to target ads reaching thousands of potential customers who don’t yet know about your business. Facebook ads are available to anyone for a small fee and can deliver your message with incredible accuracy.

facebook-ad-targeting

Why not take out an ad offering free ice cream to the kids of anyone with an out-of-state driver’s license?

Stay In Touch

After their visit, don’t forget to reach out to your new customers. While they’re visiting, get their email, cell phone number, or address. (Better yet, get all three!) Don’t pester them, but be sure to make contact when you think they might be planning vacation for next year.

Greg Alison and Zorro
Do you have other tips for attracting vacationers to your local business with your Facebook account?
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